In this episode, I am honored to welcome André Terrail, CEO of La Tour d’Argent, the legendary institution of French gastronomy, globally renowned for its excellence and unique history.

As the third-generation owner, André is dedicated to blending his family’s extraordinary legacy with a modern vision of luxury hospitality. Today, La Tour d’Argent in Paris encompasses a Michelin-starred restaurant, a luxury apartment, a bakery, and an épicerie—not to mention its counterpart in Japan. This historic venue is THE quintessential Parisian restaurant, having welcomed notable figures such as Bill Clinton, Angelina Jolie, and Brad Pitt.

"La Tour d’Argent—everyone should go at least once in their lifetime." Have you?

A truly fascinating conversation, which, I hope, will teach you as much as it has taught me.

A 30-minute best-of version is also available for those who want to focus on the key insights!

What You’ll Discover in This Exclusive Episode:

• A Living Family Legacy: This episode highlights the importance of heritage for André Terrail, owner of La Tour d’Argent. He shares personal memories of his childhood and how his family’s history continues to shape the identity of the maison. This deep connection to tradition is reflected in every aspect of La Tour d’Argent, creating a unique and authentic experience.

• The Pursuit of Culinary Excellence: André Terrail and Chef Yannick Franck discuss the dedication to maintaining world-class culinary standards. La Tour d’Argent reinterprets French classics while honoring its heritage, paying meticulous attention to detail and innovation. With Chef Yannick Franck, a Meilleur Ouvrier de France, at the helm, the pursuit of gastronomic excellence remains at the core of the maison.

• An Ambitious Global Expansion Strategy: La Tour d’Argent extends far beyond its Parisian roots. André explains how the brand has expanded internationally, with a strong presence in Tokyo, while also developing a "village" around La Tour d’Argent in Paris. This strategy strengthens the maison’s global reputation while preserving its one-of-a-kind character.

• An Unparalleled Wine Cellar: The wine cellar of La Tour d’Argent is a priceless treasure, home to rare and prestigious bottles carefully curated over generations. André emphasizes the importance of wine maturity and how it elevates the dining experience. The cave also plays a critical role in the financial strategy of the maison.

• An Immersive & Personalized Customer Experience: La Tour d’Argent is more than just a restaurant—it’s an experience. Every detail is carefully designed to create a warm, intimate, and memorable atmosphere. This episode reveals how the team strives to deliver exceptional service, ensuring that every visit is unforgettable through meticulous attention to hospitality, quality, and detail.

Subscribe to Podcast du Luxe, share this episode with your network, and stay updated by following me on Instagram & LinkedIn: https://linktr.ee/loudana