In this episode, I am honored to welcome Pauline Laigneau, founder of Gemmyo, the renowned luxury jewelry brand that revolutionized the industry by embracing the concept of smart luxury.

Gemmyo is a rare diamond—the first fine jewelry house born entirely online, with a clear mission: personalization. Pauline shares the fascinating journey of how Gemmyo disrupted luxury norms and redefined an entire industry. How can jewelry be produced in France while maintaining exceptional quality at a more accessible price? Could digital innovation be the key?

Beyond Gemmyo, Pauline embodies the entrepreneurial spirit of France, with her eponymous podcast gathering an engaged community of over 400,000 business and luxury enthusiasts. A true inspiration for entrepreneurs and luxury lovers alike. Together, we explore the bold concept of smart luxury and redefine what luxury truly means at Gemmyo.

A rich, insightful, and inspiring conversation, which, I hope, will teach you as much as it has taught me.

A 30-minute best-of version is also available for those who want to focus on the key insights!

What You’ll Discover in This Exclusive Episode:

• The Rise of Digital in Fine Jewelry: Pauline shares her vision of smart luxury, a modern approach to luxury that values pragmatism, customer experience, and personalization. For her, the essence of luxury lies in quality and authenticity—rather than status alone.

• The Importance of Local & Artisan Craftsmanship: Unlike many accessible luxury brands that outsource production, Gemmyo has chosen to manufacture in France. Pauline explains why this decision is crucial to ensuring the quality and authenticity of their creations.

• Innovation as a Differentiation Strategy: At Gemmyo, innovation extends beyond jewelry design. Pauline reveals how digitizing workshops and integrating technology have helped optimize production while enhancing the customer experience.

• A Hybrid & Resilient Business Model: With a strong online presence combined with a network of physical boutiques, Gemmyo has successfully adapted to evolving consumer needs, offering the best of both worlds.

• Understanding & Adapting to New Consumer Expectations: Today’s luxury consumers seek products that align with their values. Pauline explains how Gemmyo meets these expectations through personalized jewelry and exceptional customer service, primarily targeting local clients in major cities. Smart strategy? Absolutely.

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