In this episode of the Luxury Podcast, dive into the behind-the-scenes of the industry with Éric Briones, Managing Director of the Journal du Luxe and co-founder of the Paris School of Luxury.

Visionary and brand strategy expert, Éric Briones shares his insights on the major shifts in the sector: the rise of Generation Z, the success of cultural collaborations such as Tiffany x Nike, digital revolution, and the growing role of artificial intelligence. A dynamic and illuminating exchange that explores the tensions between heritage and innovation in contemporary luxury.

On the agenda:

• Generation Z and luxury: How to capture the attention of an ultra-connected audience, seeking authenticity and meaning?

• Iconic collaborations: Tiffany x Nike, Fendi x Versace… between marketing strategy and hybridization of universes.

• The role of the strategic planner: A key profession to anticipate trends and guide brands in their choices.

• Innovation and AI: What challenges does luxury face between artisanal tradition and cutting-edge technologies?

• The Journal of Luxury: An engaged media outlet to decode the sector's transformations.

• Paris School of Luxury: A think tank serving the new generation of luxury professionals.

Subscribe to the Luxury Podcast, share the episode with those around you, and to not miss anything, follow me on Instagram & LinkedIn here: https://linktr.ee/loudana⁠