In this episode, I am honored to welcome Pierre Jacques, CEO of De Bethune, an independent and visionary watchmaking house that is redefining the codes of ultra-luxury. Under Pierre’s leadership, De Bethune has evolved from a small manufacture to a global powerhouse, crafting true works of art.

A passionate entrepreneur, Pierre shares his inspiring journey, from co-founding GMT magazine to reviving De Bethune, where he masterfully blends avant-garde design with exceptional Swiss craftsmanship to create watches of unparalleled rarity and quality.

A fascinating episode that delves into the challenges and successes of a leader in haute horlogerie, offering insights into why De Bethune has become a symbol of excellence and innovation.

A truly unique and enriching conversation, which, I hope, will teach you as much as it has taught me!

A 30-minute best-of version is also available for those who want to focus on the key insights!

What You’ll Discover in This Exclusive Episode:

An Unconventional Journey: Pierre Jacques shares his atypical path, from his childhood in Brussels to his studies in Switzerland. His story is marked by diverse experiences, ranging from woodworking to entrepreneurship, showing how humble beginnings can lead to extraordinary achievements through perseverance and passion.

The Entrepreneurial Spirit: From an early age, Pierre Jacques demonstrated an entrepreneurial mindset—from selling flowers to creating student planners, eventually leading to the founding of the renowned GMT magazine.

The World of Luxury Watchmaking: As CEO of De Bethune, Pierre Jacques transformed a struggling company into a leading name in haute horlogerie. Through his innovative approach and deep understanding of market dynamics, the brand has distinguished itself with avant-garde, one-of-a-kind timepieces.

The Power of Design and Innovation: Pierre Jacques highlights De Bethune’s philosophy, which merges traditional watchmaking with technological innovation. The brand is known for its futuristic designs and pioneering advancements, backed by numerous patents and international awards, including the prestigious Aiguille d’Or.

The Future of Luxury: For Pierre Jacques, the luxury of tomorrow lies in the absence of excess. He envisions a future where elegance and simplicity prevail over material accumulation, challenging us to redefine luxury by focusing on the essential.

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