In this new episode, I am honored to welcome Jean-Baptiste Sassine, CEO of Messika, one of the most iconic houses in modern luxury jewelry. Alongside Valérie Messika, Jean-Baptiste has helped build a brand that has become a global symbol of luxury, with nearly 90 boutiques and prestigious collaborations that have won over some of the world’s biggest celebrities.

For the first time, Jean-Baptiste shares the story of Messika through his own journey. We dive into his inspiring career path, the challenges of international expansion, the strategy behind Messika’s success, and his unique vision for the future of luxury jewelry.

A truly fascinating conversation that, I hope, will teach you as much as it has taught me!

A 30-minute best-of version is also available for those who want to focus on the key insights!

What You’ll Discover in This Exclusive Episode:

• The Legacy of Diamonds: A Family Passion
  Jean-Baptiste Sassine shares his personal and professional journey, highlighting his father’s influence as a diamond expert in shaping his career. From childhood, he was immersed in the world of precious stones, which fueled his passion and determination to become a gemologist.

• Messika: From Craftsmanship to a Luxury Icon

  Messika’s journey began with its first jewelry collections in white-label production for jewelers (B2B) and has since evolved into a globally recognized brand thanks to innovative and original designs like the "Move" collection, now an internationally acclaimed signature. This transformation was driven by artisanal craftsmanship and organic growth, without the need for major fundraising rounds.

• A Thoughtful Approach to International Expansion

  Messika’s global expansion has been strategic and measured, with a strong presence in Europe and the Middle East before entering the U.S. and Asian markets. This approach has allowed the brand to solidify its positioning before further growth—ensuring resilience against market tensions, such as those currently affecting Asia.

• The Fusion of Luxury and Fashion

  From the beginning, Valérie Messika envisioned jewelry as a fashion accessory, bringing a bold and disruptive edge to traditional fine jewelry. This vision has come to life through events like Messika’s fashion show, which bridges the worlds of haute couture and high jewelry.

• Commitment to Social Responsibility

  Messika is deeply involved in traceability and ethical responsibility initiatives, particularly through the Valérie Messika Foundation. The company prioritizes ethical and sustainable practices, reflecting its family values and commitment to social impact.

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