In this episode, I am honored to host someone I deeply admire: Antoine PIN, who, at the time of our conversation, was still the Managing Director of Watchmaking at Bulgari. Today, he has just stepped into his new role as CEO of TAG Heuer.

You will quickly see how the phrase "coming full circle" takes on its full meaning here.

We revisit Antoine’s incredible journey across the globe, as well as the evolution of the luxury industry, which he has not only witnessed but actively shaped. From TAG Heuer to Bulgari, via Berluti and Zenith, Antoine shares the inner workings of leading a luxury maison and the challenges that come with it.

A passionate and inspiring leader who, I hope, will teach you as much as he has taught me.

A 30-minute best-of version is also available for those who want to get straight to the key insights!

What You’ll Discover in This Exclusive Episode:

• Antoine’s exceptional career, built within LVMH, from TAG Heuer to Bulgari, with experiences at Berluti, Zenith, and LVMH W&J.

• From marketing to top management – an insider’s view of a remarkable luxury watchmaking career.

• Luxury on a global scale – venturing to the farthest corners of the world to explore international markets.

• How luxury has evolved over the past 30 years through Antoine’s eyes.

• The transformation of retail and wholesale in the watch industry.

• The role of benchmarking in luxury strategy.

• Brand repositioning and the strategic shifts behind it.

• Luxury’s unique challenges in China vs. the rest of Asia.

• The homogenization of pricing in the luxury sector.

• Exclusive anecdotes from Antoine and much more…

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